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Google Adwords 101
Google Adwords Course Description
In this 1-day crash course Participants will learn how to leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. Learn how to create Google AdWords campaigns that boost traffic, increase sales learn all of the elements that go into creating campaigns that deliver a high return on every dollar Participants spend, from targeting, to research, to writing compelling ads, to campaign optimization. This course shows how to start using this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities. The course also provides an introduction to paid search advertising, an overview of the AdWords platform and interface, and lessons on keyword research, and conversion tracking.
Google Adwords Course Benefits
- Run online marketing campaigns in Google AdWords
- Set up accounts, Ad campaigns, and Ad groups in Google AdWords.
- Build targeted keyword lists.
- Track Ad performance within Google AdWords.
- Integrate Google Analytics with Students Google AdWords account.
- Advertise on Google’s Content Network.
- Optimize Students marketing initiative.
Suggested Prerequisites
This class is appropriate for novice to intermediate level users of Google Adwords. We also recommend that you have a Google Adwords account before starting the class.
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